Helly Hansen

- Beauty & The Beast

LIVE provided premium Brand Ambassadors to engage visitors at the Helly Hansen, Beauty and the Beast sports event - the UK's toughest multi-lap marathon.

The Campaign

  • LIVE recruited a team of 30 premium Brand Ambassadors and costume characters to engage visitors and assist with on the day event logistics
  • Ambassadors in scientist costumes educated visitors about the latest sportswear technology from the new Helly Hansen clothing range
  • 300,000 event attendees
Get in touch with us

1 Mark Square, Shoreditch, London, EC2A 4EG