Hertz

- #WinningService

Working in partnership with creative agency We Few, LIVE provided a team of Brand Ambassadors for a live activation for car rental brand Hertz - celebrating their 20th year as sponsors of the Wimbledon Tennis Championships. 

The Campaign

  • We created a memorable experience for tennis fans to launch the new 24/7 'Winning Service' from Hertz
  • An immersive branded tennis zone was activated at Wimbledon Park Golf Club, to engage the crowds as they queued for Wimbledon tickets
  • The interactive zone featured a live tennis simulator and branded scoreboard
  • LIVE provided a team of 30 Brand Ambassadors to interact with queuing fans and invite them to take part in the experience, whilst educating them about the new service from Hertz¬†
  • Live data capture for ongoing CRM
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