Working in partnership with creative agency We Few, LIVE provided a team of Brand Ambassadors for a live activation for car rental brand Hertz - celebrating their 20th year as sponsors of the Wimbledon Tennis Championships.
We created a memorable experience for tennis fans to launch the new 24/7 'Winning Service' from Hertz
An immersive branded tennis zone was activated at Wimbledon Park Golf Club, to engage the crowds as they queued for Wimbledon tickets
The interactive zone featured a live tennis simulator and branded scoreboard
LIVE provided a team of 30 Brand Ambassadors to interact with queuing fans and invite them to take part in the experience, whilst educating them about the new service from Hertz