LIVE were tasked with driving brand awareness of the new consumer rewards club from International Hotel Group - encouraging consumers to sign up for a chance to win 1,000 free nights at over 4,000 hotels worldwide.
Brand activation tour visiting mainline train stations across London, Paris and Berlin
Trained bilingual Brand Ambassador teams educated consumers about the benefits of the new rewards programme
Live data capture for ongoing CRM - resulting in 40,000 new sign-ups
We delivered everything from venue and staff selection, through to campaign production and logistics