- International Hotel Group

LIVE were tasked with driving brand awareness of the new consumer rewards club from International Hotel Group - encouraging consumers to sign up for a chance to win 1,000 free nights at over 4,000 hotels worldwide.

The Campaign

  • Brand activation tour visiting mainline train stations across London, Paris and Berlin
  • Trained bilingual Brand Ambassador teams educated consumers about the benefits of the new rewards programme
  • Live data capture for ongoing CRM - resulting in 40,000 new sign-ups
  • We delivered everything from venue and staff selection, through to campaign production and logistics
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