John Lewis

- World Cup Lounge

Working with brand communications agency, Pretty Green, LIVE provided highly trained Brand Ambassadors to support the launch of the John Lewis experiential tech lounge - in celebration of the World Cup football tournament across Summer 2014.

The Campaign

  • The lounge was inspired by 'the ultimate living space' to watch the live games during the Summer
  • Interactive Brazilian themed stand, featured a branded World Cup photobooth to engage consumers
  • Visitors to the lounge were able to trial the latest tablets and 4K televisions via trained product demonstrators¬†
  • Consumers were invited to enter a competition to win a Sony Home Entertainment package


Get in touch with us

1 Mark Square, Shoreditch, London, EC2A 4EG