Working with brand communications agency, Pretty Green, LIVE provided highly trained Brand Ambassadors to support the launch of the John Lewis experiential tech lounge - in celebration of the World Cup football tournament across Summer 2014.
The lounge was inspired by 'the ultimate living space' to watch the live games during the Summer
Interactive Brazilian themed stand, featured a branded World Cup photobooth to engage consumers
Visitors to the lounge were able to trial the latest tablets and 4K televisions via trained product demonstrators
Consumers were invited to enter a competition to win a Sony Home Entertainment package