- The Imagination Factory

Working with brand communications agency, Pretty Green, LIVE's objective was to successfully communicate and drive sales of the key Lego brands available across toy stores nationwide.
  • The Imagination Factory experience toured supermarkets, Smyth's and Toys R Us stores with an interactive Lego stand
  • 6-month long campaign showcased the extensive range of Lego products available
  • Families and children were encouraged to spark their imagination and interact and play with the products
  • Over 300 live activity days


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