Malibu

- Malibutique

Working with multiple agencies, we provided staffing support to create a brand experience that repositioned Malibu as a modern alternative to the existing spirits portfolio.

The Campaign

  • A summer experiential roadshow visiting shopping malls and city centres
  • The campaign brought together the brands target audience, showcasing females, friendships, fashion and Malibu
  • A Malibu inspired stand, featured a bespoke branded bar and beauty parlour
  • LIVE provided Brand Ambassadors and trained mixologists, to serve 200,000 'perfectly poured' Malibu inspired cocktails
  • Brand partnerships with Fake Bake and Boohoo enabled consumers to shop online and receive complimentary beauty treatments

 

Get in touch with us

1 Mark Square, Shoreditch, London, EC2A 4EG