Marc Jacobs

- Fragrance Launch

Working with creative agency PD3, LIVE provided highly trained Brand Ambassadors to support the experiential launch of the new Marc Jacobs fragrance, Honey.

The Campaign

  • 10 day brand activation at Westfield London
  • Branded stand featured a large replica perfume bottle and branded Marc Jacobs ice-cream truck
  • Highly trained beauty ambassadors handed out free samples and encouraged consumers to trial the fragrance¬†
  • An interactive photo booth enabled consumers to share their experience online via Twitter and Instagram - increasing online engagement¬†
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