- Pop-Up Store

Working in partnership with Worth Retail, we recruited a team of experienced Beauty Specialists and a Store Manager for Maybelline's first pop-up store, live at Bluewater Shopping Centre for 6 months.

The Campaign

  • LIVE recruited and trained a team of specialists to manage the day to day running of the store 
  • Consumers were invited to have mini-makeovers, and purchase products directly from the store
  • Online refresher sales training and monthly leaderboard competitions created to incentivise sales
  • Dedicated Instagram page to showcase new products and consumers 'before and after' makeover shots
  • Increased basket size by 39% versus major high street competitor
Get in touch with us

1 Mark Square, Shoreditch, London, EC2A 4EG