Ocean Spray

- Craisins

LIVE were asked to help encourage trial and build awareness of the new Craisins product range, across supermarkets throughout the UK.

The Campaign

  • 4-week front of store sampling experience
  • Visited all the major multiples; Tesco, Sainsburys, Morrisons and Asda stores nationwide
  • Trained sampling teams on hand to encourage trial and engagement with the Craisins range
  • Branded POS and uniform helped to create stand out
  • MONP coupons handed out to encourage purchase in-store - resulting in 56% sales increase



 

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