In celebration of the UK hosting The Rugby World Cup, LIVE were tasked with bringing the Specsavers brand to life by capitalising on their existing sports sponsorship initiatives. With a big focus on Wales, Specsavers wanted to give back to local communities. LIVE created an activation that epitomised Wales' national pride and passion, leveraging the Rugby World Cup.
LIVE commissioned ten of the best Welsh Male Choirs to create the first ever #SpecChoir Tour
The tour kicked off at The Millennium Centre in Cardiff, with the support of hundreds of visitors and tourists
45 selected Specsavers stores treated to one-off performances
The finale was held in Swansea and Cardiff on the day of Wales' first match