Star Wars

- May The Fourth Be With You

LIVE were asked to create a memorable PR stunt to celebrate the release of the new Star Wars film; The Force Awakens.

The Campaign

  • To celebrate the significance of May 4th as 'International Star Wars Day' LIVE sent a team of Storm Troopers to tour 10 shopping centres nationwide
  • The team provided a surprise treat for unsuspecting shoppers, assisting them with their bags, posing for photographs and even stopping for a quick bite to eat!
  • The stunt created a huge social media buzz, with shoppers sharing pictures across Facebook, Instagram and Twitter
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