- The Extra Challenge

LIVE brought the brands ATL campaign to life; Take the 'Extra Chew Challenge' across supermarkets nationwide.

The Campaign

  • Interactive front of store sampling roadshow, visiting Sainsburys & Tesco stores nationwide
  • Branded ice-cream truck and dump bins enhanced the sampling experience
  • Trained Brand Ambassadors invited consumers to take 'The Extra Challenge'
  • Interactive photo booth to capture consumers taking the challenge
  • 200,000 samples distributed


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