The Truman Brewery on Brick Lane, is the setting for the world-famous annual London Coffee Festival. As an official brand sponsor, Baileys had a dedicated zone that featured a branded bar; serving coffee, cocktails and ice cream.
LIVE were commissioned by the brands ATL agency partner to deliver the Baileys experience which consisted of:
A stylistic bar, enabling visitors to relax, grab a Baileys inspired coffee and take a snap of their experience to share on social media
A branded Tuc Tuc vehicle caught the attention of passers-by, with trained Brand Ambassadors giving out over 40,000 samples of the new Iced Coffee Latte variant
LIVE provided a fully trained team that consisted of an Event Manager, Expert Baristas and Brand Ambassadors