Cancer Research UK

- Pink Army

LIVE were tasked to drive brand awareness and encourage women across the UK to get 'battle ready' and sign up for Race for Life events.

The Campaign

  • LIVE recruited a dedicated 'Pink Army' - a core team that consisted of local Brand Ambassadors, Fitness Instructors, Beauty Therapists and Face Painters
  • The Pink Army toured 20 shopping malls and town centres across the UK, promoting local Race for Life events
  • Passers-by were given the opportunity to take part in fitness classes and treated to mini manicures and face painting - all in aid of Cancer Research UK
  • 6,000 manicures took place and 500 consumers signed up to take part in Race for Life events
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