- On-trade activation

LIVE helped bring the brand to life, creating an engaging in-bar experience in highly targeted environments nationwide.

The Campaign

  • 6-month on trade sampling tour nationwide
  • Teams of Irish Ambassadors were recruited to further enhance the brands heritage
  • Ambassadors in branded uniforms, sip sampled the whiskey, encouraging trial and engagement
  • Consumers invited to share their experience online via the brands Facebook page - resulting in +100k new likes to the brands page
  • 150,000 samples distributed
Get in touch with us

1 Mark Square, Shoreditch, London, EC2A 4EG