- Rugby World Cup 2015

LIVE provided a team of Brand Ambassadors and Comperes to create a fun and engaging experience for MasterCard customers, in support of the brands sponsorship of the 2015 Rugby World Cup.

The Campaign

  • Branded MasterCard buses toured the UK; visiting the official MasterCard fan zones in Twickenham, Cardiff, Wembley, Newcastle, the Olympic Stadium, Gloucester and Trafalgar Square
  • Comperes entertained visitors; encouraging them to participate in various Rugby inspired challenges
  • Participants shared their experience via social media using #44DaysofCrazy and were entered into a prize draw to unlock 'priceless surprises'
  • Over 100,000 MasterCard branded rugby balls were handed out across 120 live activity days
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