Stella Artois

- The Time Portal

LIVE were tasked with helping to bring the Stella Artois brand heritage to life via an immersive experience in partnership with Wimbledon Tennis.
  • Stella Artois teamed up with Wimbledon Tennis to send fans back in time to the first-ever match held in 1877 in Victorian London
  • The mission: to find their way to the famed tennis tournament with the the help of Her Majesty The Queen and a host of quirky Victorian friends
  • LIVE provided a team of 40 theatrical staff and bar staff to help transport fans back in time and be on hand to serve over 30,000 pints of Stella Artois (also introduced in 1877)
  • Once fans were ready to head back to the future, the main bar screened Wimbledon 2016, demonstrating how far the world's biggest Tennis Tournament has comeĀ 
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