Working with brand communications agency, Pretty Green, LIVE provided a team of Brand Ambassadors to take on the role of the '9BAR Super Seed Squad'. A team of heroes with a mission to fight the January blues, and spread good energy to consumers battling the daily commute.
The 'Super Seed Squad' included a team of Event Managers, Actors and Brand Ambassadors
Armed with Peanut and Raisin samples from the 9BAR range, the super heroes stopped commuters in their tracks, encouraging them to start their day right with a burst of good energy from the nutritious Super Seeds providedin every 9BAR.
The squad descended on busy train stations in London, Manchester & Leeds; handing out over 300,000 free samples, as well as money off coupons to be redeemed in-store