BOL Foods

- Super People, Super Foods

LIVE were asked to create a fun and engaging sampling experience to drive brand awareness of the new BOL High Protein Chicken Pots.

The Campaign

  • LIVE took a camera crew and a mock photo-shoot set to the streets of London
  • Highly trained Brand Ambassadors encouraged passers-by to have their photo taken 'on set' whilst handing out over 5,000 delicious free BOL pot samples
  • MONP vouchers given out to encourage purchase in-store
  • Consumers were invited to share pictures from their 'photo-shoot' via social media for the chance to win a years membership at Virgin Gyms 
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1 Mark Square, Shoreditch, London, EC2A 4EG