Isla Negra

- #MYISLANEGRA

Working with integrated agency, The Seed Group and Isla Negra Wines, we created an immersive brand experience campaign for unsuspecting shoppers in Tesco stores nationwide.

The Campaign

  • Secret in-store competition mechanic - a hidden camera followed unsuspecting shoppers as they visited the wine aisle in Tesco stores
  • A golden star was placed at the bottom of one winning Isla Negra bottle 
  • The lucky shoppers that picked up the winning bottle won a dream holiday worth £3k

  • Expert wine consultant on hand to encourage shoppers to purchase from the Isla Negra range
Get in touch with us

1 Mark Square, Shoreditch, London, EC2A 4EG