LIVE helped drive trial, engagement & brand advocacy for Rice Dream - demonstrating the health benefits of their dairy and soya free range at key trade shows across the UK.
- Experiential sampling roadshow visiting trade events including;The Vitality Show & London Green Fair
- Brand Ambassadors sampled Rice Dream variants to consumers whilst educating them about their added health benefits
- 30,000 sip samples handed out with an additional 45,000 full sized samples, from their breakfast, pancake and smoothie range
- Goody bags and MONP vouchers handed out to drive future purchase
- Live data capture for ongoing CRM
“Working with LIVE is a breath of fresh air, their knowledge and insight of both our brand and consumers, fuelled with meticulous planning and campaign delivery have surpassed our objectives this year. We are very much looking forward to finalising our strategy with them for year 2.”
Katrina Farmer, Brand Manager, Rice Dream