Luxottica

Challenge

Change consumers opinions about eye health and educate on the importance of having regular eye tests. 

The Human Insight

Over 50% of customers are willing to give away data, in response to a personalised experience or offer and go onto further medical tests if prompted. 

The LIVE Experience

We designed and created a high-tech experiential installation that toured 3 x UK Shopping Malls, Westfield London, Westfield Stratford & Bluewater for 5 days at each location.

Customers were invited to have a free eye test by trained consultants and then entered in a competition to win an Oakley Bike. 

Trained team handed out MONP coupons to be redeemed on new frames and lenses across David Clulow stores Nationwide. Customers without glasses were able to redeem their coupons at Sunglass Hut Stores 

Results

  • Over 8,000 people through the experience 

  • 6,000 Eye Tests 

  • 10,000 coupons distributed (Redemption at 12%)

  • 3,000 new customer sign ups

Andrew Flett