Pet Shop Boys
Getting cut through in the music industry for a new album launch is harder today than 10 years ago, regardless of music/iconic status!
We were tasked with “ Devise an experience that’s a little different, with a conservative budget,”
The Human Insight
With traditional retailers in decline (HMV) and online taking an ever more share of purchase funnel, consumers want to have a more tangible shopping experience.
The LIVE Experience
LIVE designed, built and operated a 3-day pop up in Shoreditch’s Box Park to celebrate and promote the launch of the Pet Shop Boy’s new album, SUPER.
In what was a first for the UK music industry, the pop up allowed fans to listen to the album and buy limited edition and signed merchandise.
The pop up was a resounding success, with queues forming around the block!
Over 10,000 Sales
2,000 Online Competition Entries
20,000 + Social Media impressions across Instagram and Facebook
35% New Audience reach